|
Solid Oak
Consulting, LLC |
522 South
Elmwood Avenue Oak Park, IL
60304 Phone
708-524-0886 Fax
206-238-2835 www.solidoakconsulting.com |
Press Release
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Contact: Tom Long Phone: (708) 524-0886 |
FOR IMMEDIATE
RELEASE |
What IS
Guerrilla Marketing and How Does It Apply To Consultants?
OAK PARK, ILLINOIS – Tom Long, President of Solid Oak consulting, LLC and a Certified Guerrilla Marketing coach will be presenting a seminar to the members of the Midwest Society of Professional Consultants (MSPC) on August 1, 2007 at the Wyndham Garden Chicago O'Hare (formerly the Holiday Inn Kennedy/O'Hare) 8201 W. Higgins Road, Chicago.
For nearly two decades the Midwest Society of Professional Consultants (MSPC) has been a vital link in the chain of management decision-making. It offers a point of connection between experts in many disciplines and the businesses they serve. MSPC also provides a collegial bond among these entrepreneurial consultants, many of whom are sole practitioners. It is one of the largest professional organizations of independent consultants in the United States.
When Guerrilla Marketing was first published in 1983, Jay Conrad Levinson was considered a pioneer with his innovative, take-no-prisoners approach to marketing for the small- and medium-size business owner. Nearly 25 years later and half a million copies later, "Guerrilla Marketing" is now considered the bible of marketing and entrepreneurial advice.
What
is Guerrilla Marketing?
It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money.
In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:
"I'm referring to the soul
and essence of guerrilla
marketing which
remain as always -- achieving conventional goals, such as profits
and joy, with unconventional methods,
such as investing energy instead of money.
What
is Guerrilla Marketing for Consultants?
For guerrillas, marketing is a full-time business that includes every aspect of a consulting practice. It begins the moment you decide to become a consultant and never stops. Marketing involves more than just trying to sell your services; it affects how you comport yourself, run your practice, bid on projects, perform for clients and build relationships.
This presentation will introduce the basic concepts of Guerrilla Marketing, include the key secrets of Guerrilla Marketing, and identify a number of marketing weapons well suited to consultants.
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Thomas
E. Long, President, Solid Oak Consulting, LLC
522
South Elmwood Avenue, Oak Park, Illinois 60304
708-524-0886