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        <title>Issues in Starting Your Own Business</title>
        <description>If you are thinking of starting your own business or you have recently started one, these podcasts are for you.</description>
        <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
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            <title>Business Startup - Sales</title>
            <description>The key issues for a business startup in the area of sales are:  how to find prospects, how to convert prospects to clients or customers and how to manage and maintain a relationship with existing clients or customers.</description>
            <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
            <pubDate>Mon, 30 Oct 2006 10:37:59 -0600</pubDate>
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            <title>Startup Business - Marketing</title>
            <description>Marketing is an extensive topic, but for the startup, there are four key areas to consider and plan for as part of the startup process: Target Clients, Channels, Promotion and Pricing/Terms.</description>
            <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
            <pubDate>Mon, 28 Aug 2006 09:27:29 -0600</pubDate>
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            <title>Startup Business - Legal Issues</title>
            <description>Every business faces a number of legal issues, but for the startup, there are several that are key.</description>
            <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
            <pubDate>Mon, 21 Aug 2006 12:23:52 -0600</pubDate>
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            <title>Startup Business - Insurance</title>
            <description>Insurance may not be at the top of a business owner&apos;s list of things to worry about when starting a new business.  Failure to set up the proper insurance and insurance amounts, however, can actually put the new business at serious risk.</description>
            <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
            <pubDate>Mon, 14 Aug 2006 10:13:27 -0600</pubDate>
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            <title>Startup Business - Branding</title>
            <description>Branding is one of the most important issues for a new business to handle.  Your company&apos;s brand is its identification of who it is.</description>
            <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
            <pubDate>Mon, 7 Aug 2006 11:22:44 -0600</pubDate>
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            <title>Startup Business - Planning</title>
            <description>What is the difference between a strategic plan and a tactical one?  What kinds of plans do I need to consider for my startup?</description>
            <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
            <pubDate>Tue, 1 Aug 2006 16:58:13 -0600</pubDate>
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            <title>Startup Business - Funding</title>
            <description>How to fund your new business startup is the topic of this podcast</description>
            <link>http://www.solidoakconsulting.com/startup-podcast.htmhttp://www.solidoakconsulting.com/podcasts.html</link>
            <pubDate>Thu, 27 Jul 2006 21:40:53 -0600</pubDate>
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