Guerrilla Marketing Coaching

 

The primary measuring stick for success in marketing for guerrillas is profits. Is this the way you view your marketing efforts?

 

When Guerrilla Marketing was first published in 1983, Jay Conrad Levinson was considered a pioneer with his innovative, take-no-prisoners approach to marketing for the small- and medium-size business owner. Nearly 25 years later and half a million copies later, "Guerrilla Marketing" is now considered the bible of marketing and entrepreneurial advice.

Imagine... Getting 50% more leads and converting 37% more prospects into customers... even if you are on a shoestring budget!

 

What is Guerrilla Marketing?

It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money.

In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:

"I'm referring to the soul and essence of guerrilla marketing which remain as always -- achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

 

Why Is Guerrilla Marketing Necessary

The need for guerrilla marketing can be seen in the light of three facts:

  1. Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers.

  2. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing.

  3. Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it's simple to understand, easy to implement and outrageously inexpensive.

Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world."

 

What Is The Next Step

Do you know the 12 Key Questions to Assess your Business? Or the 17 Roadblocks to Successful Marketing? Or even the 8 Most Common Reasons for Procrastination? These are all key issues in Guerrilla Marketing.

 

For one-on-one help in actually applying Guerrilla Marketing to your business, you can contact Solid Oak Consulting.

If you want to try it on your own, you can use The Guerrilla Marketing Toollkit.

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