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Brought to you by Tom Long
Solid Oak Consulting, LLC
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Profit Versus Cash Flow Vol. 3; Issue 9
In This Issue
  • More Than the Balance Sheet and Income Statement
  • Growth vs. Mature or Declining Industries
  • Coming In The Next Issue

  • Most small to mid-size business owners don’t feel their Financial Statements fairly represent the business operation. They get frustrated when their banker closely scrutinizes the numbers to determine the ability of the company to repay a new loan request. The main culprit behind the owner’s frustration stems from the confusion over profit versus cash flow.


    More Than the Balance Sheet and Income Statement
    profit arrow

    Why is it that so many profitable companies have little or no cash in their accounts while other unprofitable companies can have lots of cash? This drives business owners crazy and leads many to suspect that Financial Statements do not properly reflect the company’s circumstances.

    There are two primary financial statements for any business – the Balance Sheet which measures assets and liabilities between periods (typically monthly); and the Income Statement or Profit and Loss Statement, which measures a company’s operating performance.

    Cash flow is measured as a result of an interaction between the two statements and can oftentimes be a source of confusion for business owners. For this reason, most accountants prepare a third statement called, Statement of Cash Flows that ties the Balance Sheet and Income Statement together and reconciles beginning cash with ending cash in the company bank accounts for a specific period of time.

    A Statement of Cash Flows typically consists of three categories.

    • Cash Flow from Operations
    • Cash Flow from Investing Activities
    • Cash Flow from Financing Activities
    Cash Flow from Operations considers only the “cash received” from sales and “cash paid-out” for expenses relating to sales. Therefore, net income or profit is adjusted for any “non-cash” items like depreciation. (Depreciation is a tax provision that enables companies to rebuild cash to update or replace fixed assets needed to make future sales.) Cash Flow from Operations also considers the difference between selected balance sheet items at the beginning of the period versus those balances at the end of the period.

    For example, a reduction between Beginning Accounts Receivable and Ending Accounts Receivable is termed “cash collections” and/or “write-offs” for sales that will never be collected. This same procedure is used to compare beginning versus ending accounts like Accounts Payable, Inventory, Pre-paid Expenses, Accrued and Deferred Expenses like salaries and taxes. These items may be shown as expenses on the Income Statement but will be paid at a later date. The end result is a calculation that totals all of these account balance differences to determine if net cash was “generated” from operations (collections exceeded cash expenses) or “used” by operations (cash expenses exceeded cash collections) for the period.

    Cash Flow from Investing Activities considers changes in Fixed Asset balances like trucks, machinery and equipment, etc. In other words, did the company spend money to buy new assets or bring in money from selling off old assets?

    Cash Flow from Financing Activities considers any new borrowings or loan reductions made during the period as well as cash distributions to stockholders.

    Finally, the “net cash” generated or used for each category is summed and that “cash” amount is added to the cash balance at the beginning of the period. The resulting number will tie into the company’s actual cash balance on the last day of the period.

    Growth vs. Mature or Declining Industries

    So, why do some profitable companies have no cash while unprofitable companies may have lots of it? Growth companies typically make profits and reinvest their cash to match their increasing sales trends. They tend to borrow heavily during times of revenue expansion. As a result, growth companies often have large profits but little cash.

    On the other hand, many companies in mature or declining industries have declining profits but lots of cash. The reason for this should be simple. When you are facing a future with little or no growth prospects, you don’t borrow and you don’t reinvest in new assets. Therefore, these companies tend to horde their cash and/or pay out substantial distributions or bonuses to their stockholders.

    The Cash Flow game is complex and represents a delicate balance amongst cash on hand, investment in new assets and debt to pay for the new investment. Accountants and bankers are experts at analyzing historical performance. Sadly, by then it’s too late. Making the right cash decisions requires sound, advance planning.

    BizMACH Affiliates have the training, tools and expertise to guide you to maximize profits, manage your company’s cash flow and optimize the underlying value of your business. Call us today for a free initial consultation.

    Coming In The Next Issue

    You have decided it is time to sell the business. There are still many decisions to make. One of the biggest is whether or not to sell it yourself or to use a business broker. There are pros and cons for each approach. Don't miss the next issue of Exit for Success.

    Can I Sell My Own Business?

    Use the link below to read previously published issues.


    BizMACH is an association of highly skilled consultants, evaluation experts and merger and acquisition specialists. We take ordinary companies and create extraordinary value. Best of all, we only work with lower mid-market companies.

    Competitive advantage is the key to revitalizing your company's growth and profitability. Call us if you'd like a free consultation and to learn how BizMACH can grow your company and increase its value.

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    Tom Long
    Solid Oak Consulting, LLC
    522 South Elmwood Ave
    Oak Park, IL 60304
    708-524-0886
    telong@solidoakconsulting.com


    Executive Associate
    Accredited by the Institute for Independent Business

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